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eNews

Issue No.27 / Apr. 11, 2006

Apacer's New Flash Card Packaging Captures the Imagination New RoHS Compliant packaging enhances product identity and brand consistency for global retail channels

Apacer Technology Inc., a global leader in memory modules and digital storage, is releasing new packaging designs for its entire line of flash cards. Beginning in the middle of April, the new packaging will make it easy for customers to differentiate individual flash card product categories on store shelves, plus strengthen Apacer's brand awareness in global channels.

Apacer's new flash card packaging focuses on customers in different market segments. Photo Series flash cards are designed for general consumer needs, appeal to a wide range of users and portray a more general digital lifestyle theme. Photo Pro Series cards target professionals using higher-pixel photography equipment that demand fast read/write speeds, large capacities, and excellent stability. The fast read/write performance allows for fast, continuous high-speed shooting and effectively speeds up data-processing time . Mobile Series flash cards are designed for 3G and smart phone users' audio/video entertainment needs. These Mobile cards provide users with the large capacities that their 3G and smart phones demand, allowing them to enjoy taking high-resolution photos, record videos, listen to MP3s, transfer data wirelessly and download games and multimedia files,. The new packaging demonstrates Apacer's dedication to make it easy for customers to choose the best flash cards to match their needs.



As a technology and environmentally aware industry leader, Apacer's full line of flash cards as well as this new packaging, are all RoHS compliant. Apacer continues to be a responsible corporate citizen by providing flash cards with the best reliability and performance that let customers record the unforgettable moments of their lives. Additional new packaging for MP3 players and USB flash drives will soon follow. Look for the new flash card packaging on shelves soon.

Apacer Technology Inc. is a global leader in memory module and digital storage for both hardware and software research and development. Since the company's inception, Apacer's focus on recording, reproducing and retaining digital data of all kinds, allows our customers to “Access the best” memory products and services. Apacer is the fifth largest independent DRAM module supplier with a global sales and marketing network to support distributors, OEMs, and retail customers. Apacer has built a reputation for memory modules that offer high performance, reliability and value. Apacer also provides some of the newest and most exciting digital mobile entertainment devices that play, record, share and store the digital content that is part of everyday life. For more information about Apacer, please visit www.apacer.com.

Note: The abovementioned term “STENO” means the trademark

applied by Apacer Technology Inc.